After a long night on day 2, the WJHU team got a later start, but still packed in a full day.

The morning began with panels on production and songwriting.  Both spoke on how the business has changed, technology’s greater role, and how novices can be successful.  The producers were not able to convey their ideas well…frankly it was embarrassing.  The panelists seemed embroiled in a name dropping competition and did not have much relevant advice.

The songwriting panel was a different animal.  All of the panelists were established and not trying to self promote at all.  They flooded the audience with constant pointers and insights that got people like me (non-songwriters) listening closely.

Our team then joined the line at the College Radio Lunch.  Salad and healthy wraps galore!  A nice break from pizza and street food.  Music was provided by the Australian contingent at CMJ…we really enjoyed Emma Louise (http://www.facebook.com/musicemmalouise)

At night, we were forced to split up (some 21 some not).  I headed to the Vitalic Noise showcase at The DL to see Jensen Sportag and Goldroom.  However, the schedule was totally different from the one provided in the CMJ guide (a constant problem!) and instead I was treated to sets from Rufus and Miami Horror.

This was Rufus’ first stateside show, and they proved themselves worthy of praise.  Killer beats crossed with soaring vocals and an active stage presence = an artful dance party.  A great combo of pop, electronic and rock.  Think a more indie Bravery or a more agressive Cut Copy. (http://soundcloud.com/rufussounds)

Miami Horror spun a DJ set…it was ok, but pretty repetitive and a steep dropoff in energy from Rufus’ set.

I wanted to catch Tokimonsta’s set at Union Square, but the rain had begun in earnest and I was deterred.